Homestead

Brand and experience design for an eco-game lodge creating new category of sustainable ultra-luxury safari experiences.

the-homestead-6.jpg
the-homestead-14.jpg
the-homestead-8.jpg
the-homestead-16.jpg
the-homestead-12.jpg
the-homestead-3.jpg
the-homestead-7.jpg
the-homestead-11.jpg
the-homestead-13.jpg
the-homestead-15.jpg
the-homestead.jpg
the-homestead-10.jpg

What if?

Could a passionate group of entrepreneurs redefine the game lodge with a completely sustainable luxury experience?

Results

The Homestead came to us looking to build a completely new branded experience from the ground up. We worked with their leadership team to frame a vision of the game lodge, craft a sustainability philosophy, develop a brand platform, educate the staff, and design the overall lodge experience—from the biggest down to the smallest details. The Homestead is currently in construction and is slated to open in early 2025.

Visit The Homestead→

What I did:

  • Team facilitation and alignment

  • Vision formation

  • Strategy development

  • Brand platform development

  • Creative direction

  • Service concept development 

  • Brand architecture strategy 

Partners:

  • Design / Brett Jorgensen and Garrett Patz

  • Work done at Bulldog Drummond

Previous

Clover
Next

Nike