Clover
Creating a new forward looking positioning with a three year pipeline to meet consumer and retailer demand.
What if?
Could Clover extend from the best regional California dairy to a national player with a clear innovation strategy and a 3-year innovation pipeline?
Results
In close partnership with Clover’s cross-functional brand team, we took their leadership through a series of ideation summits. Out of these summits, we identified over 30 territories for innovation, and from there, we developed 50 product concepts that we validated and ranked internally. We then worked with the Clover team to build out the strategy behind the product concepts and prioritize them for commercialization to form a robust 3-year pipeline.
“Bulldog is a pragmatic and flexible partner who has challenged how we think about our brand and the permission we have to grow our portfolio. They’ve been a true partner and have helped us unlock the full potential of our brand.”
—Kristel Corson, VP, Sales & Marketing
What I did:
Vision formation
Strategy development
Product extension
Product concept development
Brand architecture strategy
Partners:
Design / Bulldog Drummond
Work done at Bulldog Drummond