What if?

Could we help take Nike’s signature San Francisco marathon event for women to a new level?

Results

Our team dove into the project with the goal of creating an event so unique and desirable that it would drive additional excitement around the marathon. As a result, the San Francisco Landmark Flower design took over the city for the days preceding the event, almost all of the designed merchandise at Nike’s downtown store sold out the day of the race and the Tiffany necklace that replaced the traditional medal was a favorite. The marathon design was so successful it was used for the next two years—unprecedented in Nike’s history.

What I did:

• Creative direction

Partners:

• Design / Bulldog Drummond

• Work done at Bulldog Drummond