What if?

Could the audacious team at Fare take on Uber and Lyft by doing the right thing for riders and drivers?

Results

The three leaders at Fare came to us with a simple yet big ask—to turn their radical vision for industry disruption into a compelling strategy, story and digital platform that would allow them to build the business they envisioned. I recently led the development of their strategy and brand platform. The Envoy team is continuing the development of their story, visual identity and app. Check back for more updates as the rider and drive facing materials launch.

What I did:

• Executive team alignment 

• Vision formation

• Strategy development

• Brand platform development

Partners:

• Work done at Envoy