The Missing Link
Building a new strategy for brand architecture and redesigning portfolio packaging for future growth.
What if?
Could The Missing Link extend and grow with leading retailers in an increasingly crowded market?
Results
The leadership team at The Missing Link came to us because we understood the challenges facing startups in the pet category. In partnership with them we developed a brand platform and nutritional philosophy that carved out a unique position in the marketplace. With their strategy in place, we redesigned their packaging from the ground up starting with Smartmouth. Smartmouth was launched to rave reviews and got the exact retailer uptake they were looking for from of our partnership.
What I did:
Team facilitation and alignment
Vision formation
Strategy development
Brand platform development
Creative direction
Product extension
Product concept development
Brand architecture strategy
Product naming
Partners:
Design / Bulldog Drummond
First photo / Navy Corgi at www.navycorgi.com/the-missing-link-review-smartmouth-dental-chews
Work done at Bulldog Drummond