Firestone Walker
Designing a passionate path in a growing category from $10M to $100M.
What if?
Could we help a fledgling brand with its sights set on national expansion find and articulate the soul of their brand, and share their brand story with a growing population of fans?
Results
Adam Firestone and David Walker are two very different people with a shared passion for making great beer. We unlocked the incredible power of their partnership and it inspired the product and brand platform “Passion for the Pale”. The platform not only captured their story, but also gave them a focused roadmap for product development and experiences around Pale Ales. It informed all of their marketing programs, including the “Passion for the Sale” distributor sales program, as well as online and on-premise sales tools. Today, Firestone Walker has remained one of the nation’s strongest microbreweries even amongst multiple cycles of industry expansion and contraction and is well on their way to achieving all of its sales goals.
What I did:
Brand platform development
Creative direction
Partners:
Design / Bulldog Drummond
Work done at Bulldog Drummond