Avela
Positioning and branding a category defining product that changes the ketosis game for everybody.
What if?
Could a local leader in sustainability break into the health and fitness ingredient business with the right ingredient and the right strategy?
Results
Working with executive leadership at Genomatica, we began by understanding ingredient brands in the health and wellness category and developing a strategy to position and grow their new ketosis product. With a two pronged strategy in place, that was both company and consumer facing, we developed a brand platform, brand name, design system and digital platform to take Avela to market.
What I did:
Executive team alignment
Vision formation
Strategy development
Brand platform development
Creative direction
Product naming
Partners:
Design / Brett Jorgensen and Katie Schultz
Work done at Envoy