24/7 Life for 7–Eleven
Consolidating essential products across 7-Eleven stores under a new private label brand to elevate the store experience.
What if?
Could 7-Eleven consolidate the essential products across their stores under a new private label brand to elevate the store experience?
Results
We developed a new brand platform for 7-Eleven’s private label essentials brand, named the brand and designed a flexible identity system that now lives across hundreds of products at every 7-Eleven store.
What I did:
Team facilitation and alignment
Strategy development
Brand platform development
Creative direction
Brand architecture strategy
Product naming
Partners:
Design / Katie Schultz
Work done at Bulldog Drummond