You School
Helping high school and college students design a life that’s made for them.
What if?
Could we help students understand who they are and what they might be wired to do—and help them turn that understanding into a conscious plan that’s uniquely their own?
Results
YouSchool was incubated at Bulldog and is run as a stand-alone, entrepreneurial startup. The organization is built around a core curriculum that’s taught by trained guides in different formats including a 6-week class, a week-long intensive class, a weekend class, and one-on-one individual sessions. The outcomes are clear—students leave with a greater sense of self-awareness, self-confidence and self-direction—all indicators for future success in every area of their lives.
“I have worked as a college counselor for over 20 years. When I heard a presentation about YouSchool, I knew that this kind of program is needed, and I wanted to be able to offer it to my students. More importantly, I have a passion to help kids discover their purpose in life before they make major decisions that direct their paths into college and careers.”
—Anonymous, Parent and College Counselor
What I did:
Vision formation
Strategy development
Brand platform development
Creative direction
Product and service concept development
Product naming
Partners:
Design / Bulldog Drummond
Work done at Bulldog Drummond