What if?

Could a a brand with access to the very best minerals on the planet actually remineralize the world?

Results

Our year long partnership with Trace Minerals began by working with their leadership team to clarify the consumer problem they were solving and define the vision they wanted to see as a result of solving that problem. From there we’ve helped them reorient their business from the top down in service of helping people remineralize themselves. From a strategic brand platform, to new packaging, to a new website that will launch in the summer of 2024, Trace Minerals is on path to become one of the most sought after supplements in VMS category—digital, natural and mass.

What I did:

• Executive team alignment 

• Team facilitation and alignment

• Vision formation

• Strategy development

• Brand platform development

• Creative direction

• Brand architecture strategy 

• Product naming 

Partners:

• Design / Brett Jorgensen, Katie Shultz

• Copywriting / Erin Borawski

• Work done at Envoy