What if?

Could Verizon bring three companies together to act and speak as the industry leader and excel as one unified company?

Results

We began the process by completing a deep discovery across all three organizations. From there we built out a brand framework, brand identity, a new name and a campaign to manifest their message to the industry. In such a highly technical and futuristic category, they wanted to convey their leadership position as well as add a human element to the conversation, landing on “Go With Confidence”. We then developed campaign messaging to redefine what confidence means in today’s fleet world—confidence in decision-making, in bringing in new drivers, and in the vehicles themselves. As a result, Verizon Connect has become best-in-class in the industry while bringing together three diverse organizations. The larger Envoy group continued to work as their agency for 18 months post launch, helping them create new videos, campaign updates, website narratives and sales materials.

Visit Verizon Connect →

What I did:

• Team facilitation and alignment

• Strategy development

• Brand platform development

• Brand architecture strategy 

• Product naming 

Partners:

• Design / Envoy

• Digital / Envoy

• Work done at Envoy