What if?

Could the second oldest brewery in the United States reinvigorate their brand in a way that would build upon their roots with a fresh spirit?

Results

We helped Anchor Brewing translate their San Francisco origins and unique history into a modern and relevant brand that claimed its rightful place as part of the city’s heart and soul. With the brand work complete, we established a design framework that elevated their legacy packaging without losing the core design beloved by fans everywhere. We evolved their signature banner, tightened up the typography and established a platform for illustration, creating an extendable system for their current beers as well as future releases. Paying reverence to Anchor Brewing’s history of using classic illustrations, we tapped Bay Area artist Steven Noble to create the next generation of Anchor Brewing imagery.

After the recent shuttering of the brewery, I'm thrilled to see that Hamdi Ulukaya has purchased the brand and am excited about the chapter ahead.

What I did:

• Team facilitation and alignment

• Vision formation

• Brand platform development

• Creative direction

• Product concept development 

Partners:

• Design / Garrett Patz, Brett Jorgensen, Katie Schultz

• Work done at Bulldog Drummond