What if?

Could Mattel help Target develop an entire new toy shopping experience as part of their own store reinvention?

Results

In close partnership with Clover’s cross-functional brand team, we took their leadership through a series of ideation summits. Out of these summits, we identified over 30 territories for innovation, and from there, we developed 50 product concepts that we validated and ranked internally. We are currently working with the Clover team to build out the strategy behind the product concepts and prioritize them for commercialization to form a robust 3-year pipeline.

“Bulldog was an amazing partner helping us to imagine and design a thought-provoking picture of the future of the toy shopping experience.”

—Pam Greer, VP, Consumer Insights

What I did:

• Team facilitation and alignment

• Vision formation

• Creative direction

• Product and service concept development 

Partners:

• Design / Bulldog Drummond

• Work done at Bulldog Drummond