What if?

Could product innovation help an original, with massive name recognition but very little “new news”, regain category leadership?

Results

We developed new products and product platforms grounded in consumer needs and insights that helped Kind build on their leadership position in the bar category. We developed a wide range of opportunity areas that ultimately inspired over 100 product concepts before landing on 15 final concepts to take into retail.

What I did:

• Team facilitation and alignment

• Strategy development

• Consumer research analysis 

• Product extension 

• Product concept development 

Partners:

• Work done at Bulldog Drummond