Kor Shots
Repositioning a leader in an increasingly crowded category with a larger vision and runway for growth.
What if?
Could Kor build a new foundation of growth by extending outside the increasingly crowded shots category?
Results
Kor began as a real solution to a health problem. Working with the brand’s passionate founder, we returned to this history as our starting point for the new brand vision—a vision that saw a future of personalized health for all. With the leadership team energized, we built a strategic brand platform around doing health “your way” with fresh juice products and extended this brand platform into packaging and digital platforms that exuded the benefits of personalized health.
What I did:
Executive team alignment
Team facilitation and alignment
Vision formation
Strategy development
Brand platform development
Creative direction
Product naming
Partners:
Packaging design / Brett Jorgensen
Work done at Envoy