What if?

Could we help the Adidas Future team understand and tell their own story to their global Adidas counterparts and the world at large?

Results

It wasn’t enough to simply tell a story. Instead, what we needed to do was illustrate how differently the Future team thinks, dreams and makes in the most immersive way possible. We started by philosophically exploring how the way they think allows them to stretch in ways most other teams can’t—from fluidity to movement, diversity to specialization, collaboration to mutualism. We then brought their vision of Creating the Future of Sport to life by exploring what they thought that future looked like. More play. More fast. More bounce. More far. More community. More hope. And to bring it all back to the craftsmanship inherent in who they are, we translated that vision into the tangible products and services that come out of their studio day after day. “We are the Future, and together, the future is ours”.

What I did:

• Team facilitation and alignment

• Vision formation

• Strategy development

• Creative direction

Partners:

• Design / Brett Jorgensen

• Work done at Bulldog Drummond