Yolélé
Refreshing an emerging brand doing good in the world for growth in the natural channel and beyond.
What if?
Could Yolélé grow an incredible market position with fonio based products to further its mission of supporting farmers in Africa?
Results
In close partnership with Yolélé’s leadership team, we refreshed their brand platform to articulate Pierre Thiam’s original vision. From there we updated their packaging (which was originally done with Pentagram) with the clear goal of making each of their products more understandable and shoppable on shelf. We then worked with our web partners at Envoy to develop a website that brought the brand to life digitally and created an easy D2C shopping experience.
What I did:
Team facilitation and alignment
Vision formation
Brand platform development
Partners:
Design / Brett Jorgensen
Website / Envoy
Work done at Envoy