Premier Nutrition
Repositioning and invigorating a $1B business for future growth.
What if?
Could we identify a larger reason for being to energize a house of brands that included Joint Juice, Premier Protein, PowerBar, Dymatize and Supreme Protein?
Results
After a deep dive with their executive team to learn more about their past, their present, their portfolio and their future goals, we helped Premier Nutrition uncover their purpose and develop a plan to make that purpose an integral part of everything they do. Inspired by their existing internal Fuel Values that inform how the company behaves, we landed on The Good Energy Company—a purpose that not only celebrates the positive effects of their products but also brings the brands together to help each individual brand shape its respective future, while also guiding future acquisitions. With the brand platform and purpose in place, we developed the new brand identity, refreshed the office interior and built a plan to bring the good energy to life in a roll-out of A Year Of Good Energy.
“They have been an engaged, passionate and pragmatic partner for the past two years. They helped us reframe and refresh our brand, and together we have built and operationalized a powerful platform that is helping to successfully drive our strategy, our culture, marketing and products. We see them as a valuable extension of our team.”
—Darcy Horn, CEO
What I did:
Vision formation
Strategy development
Brand platform development
Creative direction
Product naming
Partners:
Design / Brett Jorgensen
People and Culture / Mark Tomaszewicz
Work done at Bulldog Drummond