Hershey

Incremental and groundbreaking innovation across Hershey, Reese’s, Ice Breakers, Jolly Rancher and seasonal favorites.

What if?

Could Hershey keep finding new opportunities across their variety of brands, developing new and innovative concepts to break through crowded markets and create new ways for fanatics to fall in love over and over again?

Results

We’ve worked with Hershey on a range of different projects over nearly a decade spanning everything from understanding just how sour sour candy should (and could) get to reimagining seasonal candy bowl favorites. With each project, we take a deep dive into the category and we get to know trends, competition, current culture and target audiences. Our goal is always to uncover innovation opportunities with the most impact—from new-to-world products to brand extensions—to fuel their innovation pipeline for years to come.

“They are a proven innovation partner I have worked with over the past five years, and their work for the various Hershey’s brands was exceptional.”

—Sarah Conklin, Director of Innovation

What I did:

  • Team facilitation and alignment

  • Strategy development

  • Consumer research design and analysis 

  • Product extension 

  • Product concept development 

Partners:

  • Research / Alternate Routes

  • Work done at Bulldog Drummond

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The Humane Society